PR Consulting
Spirits PR by a whiskey writer. Nino helps medium and small-sized spirits brands secure affordable, expert-driven media coverage.
The Pitch Problem, Solved.
Many brands struggle to communicate what makes them different. They hire traditional PR firms who don't truly understand the spirit, the history, or the discerning palate of the spirits consumer.
Nino's core differentiator: Thoughtful brand storytelling from the journalist's side of the table. He knows exactly what writers, editors, and influencers are looking for in a pitch, because he spent a decade receiving them.
- Deep subject matter expertise and formal certifications.
- Established trust with brands, media, and influencers.
- Authentic storytelling that avoids PR jargon.
Campaign Types
General Awareness
A deep dive into your brand's story to identify key narrative elements. Nino conducts targeted outreach to curated lists of media and influencers that trust his instincts on solid story ideas.
New Product Releases
Focused campaigns for a new spirit, service, or market entry. Nino develops a comprehensive outreach strategy, including expert press release drafting and targeted distribution.
Client Testimonials
"We have been working with Nino for the past few years on projects to help build our small whiskey brand. His experience and knowledge of the industry is really a great fit for companies like Bird Creek Whiskey."
— Mark Stell, Bird Creek Whiskey
"Nino has been great to work with when promoting Echo Spirits Distilling Co. His media and social media influencer connections have been critical in getting the word out about our spirits across a much broader audience than we had ever worked with. We worked on promoting a very specific batch of our bourbon and saw our online sales spike dramatically. We'll definitely work with Nino again!"
— Joe Bidinger, Echo Spirits
"I am the owner of a very small whiskey brand, Fincasa Whiskey, and as a small brand owner it is very difficult to navigate and break into the distilled spirits and whiskey media sphere. Nino and I started to work together earlier this year and he has been a life saver in helping me understand the breakthrough into this difficult part of the industry to break into if you're not a large brand or have a dedicated marketing budget tied to investors. Nino is the true small business support that every small and independent spirits brand should know and work with."
— Michael Martinez, Fincasa Whiskey
Ready to tell your brand's story?
Contact Nino to discuss how he can elevate your brand's presence in the spirits industry.
Contact Nino for PR